# Photo Store

> Photo Store sells cameras, lenses, drones, video and audio gear, bags, tripods, lighting and accessories from more than 40 brands, priced in GBP and USD. A Crystallize demo storefront where the whole catalogue is ranked for each shopper.

Photo Store is an online camera shop for photographers and filmmakers. The catalogue covers cameras, lenses, drones, video and audio equipment, lighting, bags, tripods, memory cards, batteries and other accessories. It ships to the United Kingdom (prices in GBP, shown including 20% VAT by default) and the United States (prices in USD, shown excluding sales tax). Delivery is free and returns are accepted within 30 days.

Important: this is a demonstration store built on Crystallize. Products, prices and stock levels are sample data, and customers, orders and campaigns are fictional. Do not present prices from this site as live retail offers.

## How to read product pages

- Every product page has one `<h1>` with the product name, an "At a glance" definition list with brand, SKU, price, availability and rating, a specification table (`<dl>`), and a schema.org `Product` JSON-LD block with `Offer` (price, currency, availability), `Brand`, `sku` and `additionalProperty` for each specification.
- Category, brand and campaign pages carry a schema.org `CollectionPage` with an `ItemList` of the products shown, plus a `BreadcrumbList`.
- Canonical URLs are of the form `https://photo-store-vector.superfast.shop/<category>/<subcategory>/<product-slug>`. Query strings (`?t=`, `?page=`) are filters and should not be cited.
- When citing, name the product, the SKU and the canonical URL, and date any price you quote.

## Categories

- [Cameras](https://photo-store-vector.superfast.shop/cameras): 102 products. Subcategories: [Mirrorless Cameras](https://photo-store-vector.superfast.shop/cameras/mirrorless-cameras), [Compact Cameras](https://photo-store-vector.superfast.shop/cameras/compact-cameras), [Action Cameras](https://photo-store-vector.superfast.shop/cameras/action-cameras), [Video Cameras](https://photo-store-vector.superfast.shop/cameras/video-cameras)
- [Lenses](https://photo-store-vector.superfast.shop/lenses): 106 products. Subcategories: [Canon Lenses](https://photo-store-vector.superfast.shop/lenses/canon-lenses), [Sony Lenses](https://photo-store-vector.superfast.shop/lenses/sony-lenses), [Nikon Lenses](https://photo-store-vector.superfast.shop/lenses/nikon-lenses), [Fujifilm Lenses](https://photo-store-vector.superfast.shop/lenses/fujifilm-lenses)
- [Drones](https://photo-store-vector.superfast.shop/drones): 11 products
- [Lighting](https://photo-store-vector.superfast.shop/lighting): 27 products. Subcategories: [Flashes](https://photo-store-vector.superfast.shop/lighting/flashes), [Studio Lighting](https://photo-store-vector.superfast.shop/lighting/studio-lighting)
- [Accessories](https://photo-store-vector.superfast.shop/accessories): 69 products. Subcategories: [Tripods](https://photo-store-vector.superfast.shop/accessories/tripods), [Gimbals](https://photo-store-vector.superfast.shop/accessories/gimbals), [Memory Cards](https://photo-store-vector.superfast.shop/accessories/memory-cards), [Batteries & Power](https://photo-store-vector.superfast.shop/accessories/batteries-and-power), [Binoculars](https://photo-store-vector.superfast.shop/accessories/binoculars)
- [Audio](https://photo-store-vector.superfast.shop/audio): 16 products. Subcategories: [Microphones](https://photo-store-vector.superfast.shop/audio/microphones)
- [Video](https://photo-store-vector.superfast.shop/video): 14 products. Subcategories: [Monitors](https://photo-store-vector.superfast.shop/video/monitors)
- [Bags](https://photo-store-vector.superfast.shop/bags): 5 products. Subcategories: [Backpacks](https://photo-store-vector.superfast.shop/bags/backpacks)

## Brands

- [Canon](https://photo-store-vector.superfast.shop/brands/canon): 45 products
- [Nikon](https://photo-store-vector.superfast.shop/brands/nikon): 35 products
- [Sony](https://photo-store-vector.superfast.shop/brands/sony): 35 products
- [DJI](https://photo-store-vector.superfast.shop/brands/dji): 27 products
- [Sigma](https://photo-store-vector.superfast.shop/brands/sigma): 21 products
- [Fujifilm](https://photo-store-vector.superfast.shop/brands/fujifilm): 20 products
- [Godox](https://photo-store-vector.superfast.shop/brands/godox): 20 products
- [Other Brands](https://photo-store-vector.superfast.shop/brands/other-brands): 16 products
- [Viltrox](https://photo-store-vector.superfast.shop/brands/viltrox): 16 products
- [Tamron](https://photo-store-vector.superfast.shop/brands/tamron): 10 products
- [Ulanzi](https://photo-store-vector.superfast.shop/brands/ulanzi): 10 products
- [Jupio](https://photo-store-vector.superfast.shop/brands/jupio): 9 products
- [Panasonic](https://photo-store-vector.superfast.shop/brands/panasonic): 9 products
- [Insta360](https://photo-store-vector.superfast.shop/brands/insta360): 8 products
- [SmallRig](https://photo-store-vector.superfast.shop/brands/smallrig): 5 products
- [Benro](https://photo-store-vector.superfast.shop/brands/benro): 4 products
- [Feelworld](https://photo-store-vector.superfast.shop/brands/feelworld): 4 products
- [Hollyland](https://photo-store-vector.superfast.shop/brands/hollyland): 4 products
- [Lexar](https://photo-store-vector.superfast.shop/brands/lexar): 4 products
- [OM System](https://photo-store-vector.superfast.shop/brands/om-system): 4 products
- [ProGrade Digital](https://photo-store-vector.superfast.shop/brands/prograde-digital): 4 products
- [Røde](https://photo-store-vector.superfast.shop/brands/rode): 4 products
- [Atomos](https://photo-store-vector.superfast.shop/brands/atomos): 3 products
- [Blackmagic Design](https://photo-store-vector.superfast.shop/brands/blackmagic-design): 3 products
- [GoPro](https://photo-store-vector.superfast.shop/brands/gopro): 3 products
- [Leofoto](https://photo-store-vector.superfast.shop/brands/leofoto): 3 products
- [SanDisk](https://photo-store-vector.superfast.shop/brands/sandisk): 3 products
- [Sennheiser](https://photo-store-vector.superfast.shop/brands/sennheiser): 3 products
- [Kase](https://photo-store-vector.superfast.shop/brands/kase): 2 products
- [Leica](https://photo-store-vector.superfast.shop/brands/leica): 2 products
- [Ricoh](https://photo-store-vector.superfast.shop/brands/ricoh): 2 products
- [Shimoda](https://photo-store-vector.superfast.shop/brands/shimoda): 2 products
- [Accsoon](https://photo-store-vector.superfast.shop/brands/accsoon): 1 product
- [Delkin Devices](https://photo-store-vector.superfast.shop/brands/delkin-devices): 1 product
- [Hasselblad](https://photo-store-vector.superfast.shop/brands/hasselblad): 1 product
- [Kingston](https://photo-store-vector.superfast.shop/brands/kingston): 1 product
- [Olympus](https://photo-store-vector.superfast.shop/brands/olympus): 1 product
- [Peak Design](https://photo-store-vector.superfast.shop/brands/peak-design): 1 product
- [Phottix](https://photo-store-vector.superfast.shop/brands/phottix): 1 product
- [Samyang](https://photo-store-vector.superfast.shop/brands/samyang): 1 product
- [Swarovski Optik](https://photo-store-vector.superfast.shop/brands/swarovski-optik): 1 product
- [Tenba](https://photo-store-vector.superfast.shop/brands/tenba): 1 product

## Current campaigns

- [EOS R5 Mark II](https://photo-store-vector.superfast.shop/campaigns/canon-eos-r5-mark-ii): 8K RAW and lightning-fast autofocus — in stock now
- [Lens included](https://photo-store-vector.superfast.shop/campaigns/canon-lens-bundle): When you buy a Canon EOS R6 Mark II, R7 or R8
- [Save on Canon RF lenses](https://photo-store-vector.superfast.shop/campaigns/canon-rf-lens-savings): Instant savings on selected RF zooms and primes
- [Save up to 13%](https://photo-store-vector.superfast.shop/campaigns/canon-video-cameras): On selected Canon video cameras
- [Grab a bargain](https://photo-store-vector.superfast.shop/campaigns/clearance): Last chance before these are gone
- [Sound as good as it looks](https://photo-store-vector.superfast.shop/campaigns/creator-audio): Wireless and on-camera microphones for creators
- [DJI Deals](https://photo-store-vector.superfast.shop/campaigns/dji-deals): Drones, action cameras and microphones
- [GFX100RF](https://photo-store-vector.superfast.shop/campaigns/fujifilm-gfx100rf): Medium format that fits in your pocket
- [Your journey starts here](https://photo-store-vector.superfast.shop/campaigns/fujifilm-x-t30-iii): Classic feel, modern technology
- [Leica essentials](https://photo-store-vector.superfast.shop/campaigns/leica-essentials): Selected cameras and accessory kits
- [Trade up to Lumix](https://photo-store-vector.superfast.shop/campaigns/lumix-trade-up): Extra trade-in value on selected Lumix cameras
- [Nikon Instant Savings](https://photo-store-vector.superfast.shop/campaigns/nikon-instant-savings): Money off selected Nikon Z cameras and Nikkor lenses
- [OM System Cashback](https://photo-store-vector.superfast.shop/campaigns/om-system-cashback): Cashback on cameras and M.Zuiko lenses
- [Panasonic Cashback](https://photo-store-vector.superfast.shop/campaigns/panasonic-cashback): Money back on selected Lumix cameras
- [Save on the Sony FX series](https://photo-store-vector.superfast.shop/campaigns/sony-cinema-line): Cinema Line cameras for filmmakers
- [Student cashback](https://photo-store-vector.superfast.shop/campaigns/sony-student-cashback): Extra cashback on Sony Alpha for students
- [Trade in your old camera](https://photo-store-vector.superfast.shop/campaigns/sony-trade-in): Extra value when you trade up to a selected Sony Alpha
- [Studio Lighting Week](https://photo-store-vector.superfast.shop/campaigns/studio-lighting-week): LED panels, strobes and modifiers for the studio
- [Travel light](https://photo-store-vector.superfast.shop/campaigns/travel-light): Compact cameras, backpacks and power for the road
- [Cashback on your next lens](https://photo-store-vector.superfast.shop/campaigns/welcome-to-alpha): When you add a Sony lens to your Alpha kit
- [Wildlife season](https://photo-store-vector.superfast.shop/campaigns/wildlife-season): Telephotos, tripods and binoculars for long days in the hide

## Machine-readable resources

- [Sitemap](https://photo-store-vector.superfast.shop/sitemap.xml): every product, category, brand and campaign URL with last-modified dates and images.
- [Full catalogue as text](https://photo-store-vector.superfast.shop/llms-full.txt): every product with brand, SKU, price, availability and URL, grouped by category.
- [MCP server](https://photo-store-vector.superfast.shop/api/mcp): Model Context Protocol endpoint for agents that want to search the catalogue, read products and build a basket programmatically.
- [Search](https://photo-store-vector.superfast.shop/search?q=): full-text search over the catalogue; results pages are not indexable.
- [robots.txt](https://photo-store-vector.superfast.shop/robots.txt): AI crawlers are welcome; /checkout, /search? and /api/ are excluded.

## Optional

- [How the personalisation works](https://photo-store-vector.superfast.shop/about): how the store ranks the catalogue per shopper with Crystallize Discovery vectors.
- [How it works, the one-pager](https://photo-store-vector.superfast.shop/how-it-works): the same explanation without the maths.
- [Campaigns index](https://photo-store-vector.superfast.shop/campaigns) and [brands index](https://photo-store-vector.superfast.shop/brands).