Personalised commerce on Crystallize
Photo Store re-arranges every page for the person looking at it — using nothing but what they have bought. No segments to maintain, no rules per customer, no black box.
Same store, same moment — the front page for each shopper.
The idea in one picture
You know the idea from music streaming: the app learns your taste and plays more of what fits. Photo Store does the same for a catalogue. Every product is described by what it is and who it is for, every shopper builds a profile in the same words, and the store puts the best matches first.
Describe products once
The tags your team already keeps in the product catalogue become its taste profile. Nothing else to maintain.
Shoppers profile themselves
The profile is built from real orders in Crystallize. No surveys, no guesswork, and nothing about the customer is hard-coded.
What they bought
Match
For every page, the whole catalogue is lined up against the shopper's profile. The more a product has in common with them, the higher it goes.
Your rules stay in charge
Next to the shopper's taste sit the things a merchandiser cares about: what sells, what earns, what's in stock, what's on campaign and what's new. Every page gets its own blend.
No black box
Each product on each page comes with its reasons: how much came from the shopper's taste and how much from your own rules. Merchandisers tune against facts, not hunches.
Everywhere in the store
The same taste profile and the same rules work wherever products are shown — so the whole store feels like it knows the shopper, not just one widget on the front page.
Banners and product picks ordered for the shopper.
Same filters for everyone, a different order for each.
The words typed lead; taste breaks the ties. Typos are forgiven.
Each category in the menu shows its three best picks for this shopper.
"Similar products" found automatically, plus picks for the shopper.
What's in the basket counts most: add-ons that complete it, never a second version of the same thing.
Why it matters
It runs on the product tags you already keep. There's no model to train and no history of millions of sessions required.
Taste never overrules the business. Margin, stock, sales and campaigns keep their say, tuned per page.
Every position comes with its reasons, so decisions are made on facts — and can be explained to anyone.
The ranking happens inside the search itself, at search speed, on every page and every result.
Front page, categories, search, menu, product pages, basket and checkout all use the same profile.
Consumers and business buyers, UK and US, own prices and tax — the same approach for all of them.
See it live