Skip to content

Cameras Lenses Drones Lighting Accessories Audio Video Bags Campaigns

Demo store built on Crystallize. Catalogue and campaigns via the Discovery API, cart and checkout via the Shop API.

Demo

Home
Campaigns
How the personalisation works
Connect Claude — MCP & AI-ready SEO
How it works — the one-pager

Shop

Cameras
Lenses
Drones
Brands

About the data

Product content is sample data used for demonstration purposes. Customers, orders and campaigns are fictional.

For machines: llms.txt · sitemap.xml

Proof of concept · Crystallize Discovery vectors

Photo Store — Cameras, lenses, drones and photo gear

DemoYou are browsing as a new visitor. Pick a customer at the top right to watch the store re-rank.

Wildlife season

Wildlife season

Telephotos, tripods and binoculars for long days in the hide

Nikon Instant Savings

Instant savings

Nikon Instant Savings

Money off selected Nikon Z cameras and Nikkor lenses

Trade in your old camera

Trade in your old camera

Extra value when you trade up to a selected Sony Alpha

Best right now

Popular in the range

Without a signed-in customer the store's own rules apply: sales, margin, rating and stock.

Campaigns

Current offers

Sorted by editorial priority.

EOS R5 Mark II

EOS R5 Mark II

8K RAW and lightning-fast autofocus — in stock now

DJI Deals

DJI Deals

Drones, action cameras and microphones

Lens included

Lens included

When you buy a Canon EOS R6 Mark II, R7 or R8

Save on Canon RF lenses

Save on Canon RF lenses

Instant savings on selected RF zooms and primes

Your journey starts here

Your journey starts here

Classic feel, modern technology

Save on the Sony FX series

Save on the Sony FX series

Cinema Line cameras for filmmakers

GFX100RF

GFX100RF

Medium format that fits in your pocket

Cashback on your next lens

Cashback on your next lens

When you add a Sony lens to your Alpha kit

Save up to 13%

Save up to 13%

On selected Canon video cameras

Explore

Find the right category

CamerasMirrorless Cameras · Compact Cameras · Action Cameras LensesCanon Lenses · Sony Lenses · Nikon Lenses DronesView all products LightingFlashes · Studio Lighting AccessoriesTripods · Gimbals · Memory Cards AudioMicrophones VideoMonitors BagsBackpacks

Nikon NIKKOR Z 20mm f/1.8 S

Nikon

Nikon NIKKOR Z 20mm f/1.8 S

20 mm · f/1.8 · Full frame

Landscape
Astro & night

£859

incl. VAT · In stock

Fujifilm X-T5 Silver + XF 16-50mm f/2,8-4,8 R LM WR

Fujifilm

Fujifilm X-T5 Silver + XF 16-50mm f/2,8-4,8 R LM WR

APS-C · 40.2 MP · 6K

Portrait
Landscape

£1,799

incl. VAT · In stock

Nikon Z5 II Body

Nikon

Nikon Z5 II Body

Full frame · 24.5 MP · 4K

Portrait
Landscape

£2,029

incl. VAT · In stock

Nikon Z6 III Body

Nikon

Nikon Z6 III Body

Full frame · 24.5 MP · 6K

Portrait
Landscape

£2,579

incl. VAT · Only 3 left

Fujifilm X-T5 Silver + Fujinon XF 16-80mm f/4 R OIS WR

Fujifilm

Fujifilm X-T5 Silver + Fujinon XF 16-80mm f/4 R OIS WR

APS-C · 40.2 MP · 6K

Portrait
Landscape

£1,859

incl. VAT · Only 3 left

Nikon Nikkor Z MC 105mm f/2.8 VR S

Nikon

Nikon Nikkor Z MC 105mm f/2.8 VR S

105 mm · f/2.8 · Full frame

Product photography
Portrait

£729

incl. VAT · In stock

Nikon Nikkor Z DX 16-50mm f/2.8 VR

Nikon

Nikon Nikkor Z DX 16-50mm f/2.8 VR

16–50 mm · f/2.8 · APS-C

Landscape
Astro & night

£759

incl. VAT · Only 3 left

Nikon AF-S Nikkor 200-500mm f/5.6E ED VR

Nikon

Nikon AF-S Nikkor 200-500mm f/5.6E ED VR

200–500 mm · f/5.6 · Full frame

Wildlife & nature

£1,389

incl. VAT · Only 3 left

Campaigns

View all products